BACK TO HOME

ABOUT US

De Choice Fast Food (also styled as Dechoice or De Choice Fast Food Ltd) is a Nigerian fast food restaurant chain, primarily operating in southern Nigeria, especially Akwa Ibom State (Uyo), Cross River (Calabar), Rivers (Port Harcourt), and nearby areas.

It is a regional player rather than a massive national chain like Chicken Republic or Mr. Bigg's, often integrated with supermarkets or malls (e.g., De Choice Mall in Uyo). The company was incorporated as DE CHOICE FAST FOOD LTD

Key Locations

Uyo, Akwa Ibom (main hub): Multiple spots including 157 Aka Road and De Choice Mall at 5/7 Ikot Ekpene Road (adjacent to Polaris Bank). Often open ~8 AM to 10 PM.

Other mentions: Calabar (e.g., Anansa Road), Port Harcourt (inside Every Day Supermarket, GRA Phase 2), Owerri, Umuahia, and possibly more.b14e52

Menu and Offerings

It serves a mix of local Nigerian dishes and continental/fast food items. Popular mentions include:

Rice dishes (jollof, coconut, chicken rice)

Yam, plantain, moi moi, spaghetti

Shawarma, pizza, pastries

Chicken, soups/sauces, salads, cakes, breads, and snacks.

Portions are sometimes described as on the smaller side, with food noted for being tasty but potentially spicy or not holding up well if kept too long. Reviewers often highlight good value, variety, cleanliness, and a family-friendly setup with play areas for kids.

Reputation and Customer Feedback

A 2022 consumer preference study in Uyo found customers were mostly young, single males with some education and average incomes living locally. They praised the taste and value but noted higher prices and occasional issues like food souring quickly. The chain is seen as having adequate locations, parking, and interior design. Billboards were an effective way to reach customers.

Reviews generally call it a solid spot for quick, affordable meals with tasty local options in a clean environment. Some locations include additional amenities like kids' parties, shopping, or even a barbershop in the mall.

Business Context

It operates in Nigeria's growing fast-food sector, competing with other local outlets. There's academic interest in its customer retention and service strategies. It emphasizes quality products, variety, and customer experience.

If you're in the area (especially Uyo), it's worth trying for a mix of Nigerian staples and fast-food favorites in a convenient setting. For the latest menu, hours, or specific branches, check local directories, Google Maps, or their social pages (e.g., De Choice Mall Uyo on Facebook/Instagram).

About us